Choose one headline you created in Part B, Q#1 Part B and answer the following:
a) What is the primary intent of this headline? (e.g. curiosity, urgency, clarity, relevance, emotional pull)
b) What action or response is the headline designed to trigger?
c) Explain why this intent is appropriate for the target audience you selected.
The 3rd headline: Do You Know These 12 Facts That These People Didn’t? Has the primary intent of creating curiosity in the reader. By the headline being proposed as a question while offering a promise of 12 facts it creates intrigue. Starting with a question will lead the reader to read the rest of the headline because it immediately follows with the incentive. ‘Do You Know’ leaves the reader wondering what they don’t know which creates a need to know. The headline urges the reader to click and learn about facts in a way that places them within the equation. The target audience who is looking through Buzzfeed wants to find an article that feels important to them and the headline creates importance by using curiosity and suspense.
For Buzzfeed clicks are everything and the target audience is looking for information. By promising information those who are curious will click because the headline is descriptive enough about the content while still not overbearing the reader or revealing what they are about to read.
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