3. Click Motivation (8 marks)
a) Provide a different headline you recently clicked on
b) Include the exact headline and a screenshot
c) Explain why you clicked it, not why you liked it
d) Tie your reasoning directly to course concepts
“New Game Was Like The Sims Meets The Truman Show, But You Will Never Get To Play It”
https://gamerant.com/new-game-sims-truman-show-canceled-why
I clicked this one because it was suspenseful. It promised to tell me a secret and built curiosity. It was relevant to me as I am familiar with both the Truman Show and the Sims. The way I find it generates curiosity so effectively is that when you read between the lines you realize there are two questions that are promised to be answered in this article, that being ‘what game is this’ and ‘why will I never get to play it?’. Even though I did not immediately think of those questions, after reading the headline it was something I subconsciously asked myself which compelled me to click on the headline. Curiosity played the biggest role but without relevancy I would not have been as compelled, the pop culture that was mentioned was enough to entice me into clicking and learning more. Something I also found captivating was the word ‘New’ right at the beginning. When we discussed the F pattern and the hierarchy we discussed how we should put important information that we feel the audience would want to know first. Saying ‘New’ instead of starting with the word ‘The’ for example creates intrigue and excitement for what’s to come. We all like when something is new so using the word in the beginning immediately triggers a sense or feeling of importance. The last thing I noticed about why I found it so emotionally enticing and why I clicked it was because two keywords popped out to me, that is ‘New Game’ and ‘Never Get To Play’ this one left me feeling both cheated and intrigued. Why can’t I play the new game? This one question was a primary motivator for why I clicked the article.
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