4. Second-Year Course Headline (4 marks)
Create one headline promoting second-year digital courses in this program, targeted to first-year students.
You must provide
- Provide the heading
- Explaining your reasoning clearly using
7 Reasons You Should Be Excited For Digital Classes In 2nd Year
7 Reasons You Should Be Excited For Digital Classes In 2nd Year
After analyzing the target audience I realized there’s a major factor in their decision making which is uncertainty. First years are in the course, yes but there’s still a point of uncertainty for many of them so they would be more adverse to a headline that comes off as a warning to them for the second year. By having a headline that leads to content that highlights exciting parts about the course you create a more positive impression.
Of course using the number 7 will immediately catch their eye but more subtle wording like incorporating ‘You’ creates a more inviting and personalized headline. The headline is designed to add the most relevant information first and the least relevant last. It also has a promise for information about the Digital Classes and what they should expect from it.
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